Posted on : 04 Jan, 2021, 12:23:12 PM

Digital Marketing - The Ultimate Guide for Beginners

Digital Marketing - The Ultimate Guide for Beginners

“Digital Marketing is not free, it’s not cost-effective either, it is more productive, and it’s a two-way communication”.

Digital Marketing:

  • The Ultimate Guide to Digital Marketing Certification is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to sharpen their current skills and get up to speed on the latest in digital marketing.
  • Keep your business updated with the 21st century’s marketing techniques. To keep up with the ever-growing competition, small businesses need to make their businesses Digital. There is a consistent and evident growth in the Digital Marketing industry and this is the perfect time to make your digital presence felt. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. In simple terms, any form of marketing that exists online is called Digital Marketing.


this blog, we will inspect what is Digital Marketing or Digital Marketing Certifications and have a basic understanding of the following things mentioned below:

  1. What is Digital Marketing?
  2. Why is it important for the business to go Digital?
  3. How does Digital Marketing work?
  4. Benefits of Digital Marketing.
  5. The Ultimate Guide to Digital Marketing.
  6. Information required for Digital Marketing.

What is Digital Marketing?

  • Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
  • Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. This can also be referred to as ‘online marketing’, ‘internet marketing’, or ‘web marketing’. In simple terms, any form of marketing that exists online is called Digital Marketing.

Why is it important for the business to go Digital?

  • Digital Marketing has zero geographical boundaries. There is not one but many ways to expand your business digitally. Your business will reach the masses considering the amount of time the world spends online and the variety of digital platforms available. So this is how does digital marketing will help your business –
  • The ability to reach a global marketplace.
  • You can save money and reach more customers than traditional marketing methods.
  • Digital Marketing caters to mobile consumers.
  • Digital Marketing builds brand reputation

How does Digital Marketing work?

  • In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
  • But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.

As an example:

  • Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.
  • Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched. Most purchasing decisions begin online.
  • That being the case, an online presence is necessary—regardless of what you sell.
  • The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.
  1. Content to keep them updated with industry news, the problems they're facing, and how you solve those problems.
  2. Social media to share that content and then engage with them as friends and followers.
  3. Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you have written about.
  4. Advertising to drive paid traffic to your website, where people can see your offers.
  5. And email marketing to follow up with your audience to be sure they continue to get the solutions they're looking for.
  • When you put all these pieces together, you'll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it's as simple as learning and integrating one digital marketing tactic at a time.

Benefits of Digital Marketing.

  • It will make it easier to create awareness and engagement both before and after the sale.
  • It will help you convert new buyers into rabid fans who buy more (and more often).
  • It will kick start word-of-mouth and social sharing—and all the benefits that come with them.
  • It will shorten the buyer's journey by presenting the right offers at the right time.

The Ultimate Guide to Digital Marketing.

  • Digital marketing isn't magic, and you don't need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can successfully market them in digital channels using the strategies taught in this guide.
  • The Ultimate Guide to Digital Marketing doesn't present hype about the latest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.
  • These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.

Information required for Digital Marketing.

The following information needs to be kept handy while planning digital marketing for your business- 


  1.  Logo or brand image of the business.
  2. Tagline or slogan of the business (if any).
  3. Details of the business (name, address, contact details, etc.).
  4. The objective of the business or organization (in brief).
  5. Pictures/images/videos of your products/business.
  6. Finalize the content that needs to be published. (E.g. brief of the nature of your business, information of the product, services, mission, vision, etc.)
  7. Name of the products/services offered.
  8. Brief description of the utility of the products/services offered.
  9. Target customer group (E.g. teenagers, working men or women, senior citizens, etc.)
  10. Unique Selling Proposition (USP) of your business.
  11. The target area of sale or product/services.


  • Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creativity shared via digital inventory - the space a publisher makes available for advertisements on its platform. 
  • Digital refers to several different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The digital channels include display, search, mobile, social, and video. Referred to as "Inbound Marketing" digital allows you to interact with advertisements and communicate back to advertisers.


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